Background of the Study
Livestock and cattle ranch tourism is an emerging niche within agritourism that allows visitors to experience farm life, engage with livestock activities, and learn about agricultural practices. Plateau State, with its vast grazing lands and established cattle ranches such as the Jos Plateau Ranch, holds significant potential for livestock tourism. The state’s unique highland climate, picturesque landscapes, and cattle-rearing culture make it an attractive destination for tourists seeking authentic agricultural experiences.
Globally, cattle ranch tourism contributes to tourism growth by promoting sustainable farming, cultural heritage, and rural development. In Plateau State, the development of livestock tourism could boost tourism growth by attracting domestic and international visitors while providing opportunities for local communities. However, research on the influence of livestock tourism on tourism growth in Plateau State is limited, necessitating this study.
Statement of the Problem
Despite the prominence of cattle ranching in Plateau State, its potential as a tourism attraction remains untapped. Challenges such as poor infrastructure, lack of marketing, and security concerns hinder the growth of livestock and cattle ranch tourism. Furthermore, the role of livestock tourism in driving overall tourism growth in Plateau State has not been adequately studied. This research aims to bridge this gap by evaluating the influence of livestock and cattle ranch tourism on tourism growth in Plateau State.
Objectives of the Study
To examine the potential of livestock and cattle ranch tourism in driving tourism growth in Plateau State.
To identify challenges hindering the development of livestock tourism in Plateau State.
To recommend strategies for promoting livestock and cattle ranch tourism in Plateau State.
Research Questions
What is the potential of livestock and cattle ranch tourism in driving tourism growth in Plateau State?
What challenges affect the development of livestock tourism in Plateau State?
What strategies can enhance livestock and cattle ranch tourism in Plateau State?
Research Hypotheses
Livestock and cattle ranch tourism significantly contribute to tourism growth in Plateau State.
Challenges such as poor infrastructure and security concerns limit the development of livestock tourism in Plateau State.
Improved infrastructure and strategic marketing will enhance livestock and cattle ranch tourism in Plateau State.
Scope and Limitations of the Study
The study focuses on livestock and cattle ranch tourism in Plateau State, analyzing its potential impact on tourism growth. Limitations include access to ranch operators and variability in tourist arrivals due to external factors.
Definitions of Terms
Livestock Tourism: Tourism activities centered on livestock farms and cattle ranches, offering visitors educational and recreational experiences.
Tourism Growth: The increase in tourist arrivals, revenue, and overall contributions of tourism to an economy.
Cattle Ranching: The practice of raising cattle for commercial or subsistence purposes, often on large grazing lands.
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